Klaviyo
Email & SMS built for ecommerce data
Starting price
Free plan
Budget tier
Mid-range
Complexity
Intermediate
Integrations
350+
Overview
Klaviyo is the default email and SMS platform for serious ecommerce brands. Its deep Shopify integration and event-level customer data power automations that feel personal, abandoned carts, post-purchase flows, predictive analytics. For non-ecommerce use cases it can be more than you need.
Best for
Ecommerce brands that want revenue-driven email & SMS.
Pros
- Unmatched ecommerce data model and segmentation
- Predictive analytics (CLV, churn risk) built in
- Email + SMS in one platform
Cons
- Pricing climbs sharply with list size
- Overkill for non-ecommerce senders
- Template editor less polished than rivals
Features at a glance
Free plan
Email campaigns
Automation workflows
Built-in CRM
Landing page builder
A/B testing
Analytics dashboards
SEO tooling
Social scheduling
AI assistant
API & webhooks
Priority / 24-7 support
Pricing
Free plan
Free up to 250 contacts; scales with list size + SMS
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