Klaviyo vs HubSpot Marketing Hub
A side-by-side comparison of features, pricing, and ratings to help you choose.
Klaviyo
Email & SMS built for ecommerce data
Free plan
Free up to 250 contacts; scales with list size + SMS
HubSpot Marketing Hub
All-in-one marketing, CRM, and automation platform
Free plan
Free tier; paid Marketing Hub from ~$15/seat/mo, scaling steeply
At a glance
| Spec | Klaviyo | HubSpot |
|---|---|---|
| Editorial rating | 4.5 / 5 | 4.5 / 5 |
| Starting price | Free plan | Free plan |
| Budget tier | Mid-range | Premium |
| Complexity | Intermediate | Intermediate |
| Primary category | Email Marketing | Marketing Automation |
| Integrations | 350+ | 1500+ |
| Founded | 2012 | 2006 |
Feature comparison
Klaviyo offers 8 of 12 tracked features; HubSpot offers 12.
| Feature | Klaviyo | HubSpot |
|---|---|---|
| Free plan | ||
| Email campaigns | ||
| Automation workflows | ||
| Built-in CRM | ||
| Landing page builder | ||
| A/B testing | ||
| Analytics dashboards | ||
| SEO tooling | ||
| Social scheduling | ||
| AI assistant | ||
| API & webhooks | ||
| Priority / 24-7 support |
Klaviyo
Pros
- Unmatched ecommerce data model and segmentation
- Predictive analytics (CLV, churn risk) built in
- Email + SMS in one platform
Cons
- Pricing climbs sharply with list size
- Overkill for non-ecommerce senders
- Template editor less polished than rivals
HubSpot Marketing Hub
Pros
- Genuinely all-in-one, CRM, email, automation, and pages under one roof
- Best-in-class onboarding, academy, and documentation
- Huge app marketplace with 1,500+ integrations
Cons
- Costs escalate fast as contacts and tiers grow
- Advanced automation locked behind Professional/Enterprise
- Can be overkill for a simple newsletter
The verdict
These two are evenly matched on our score. Choose Klaviyo if you value ecommerce brands that want revenue-driven email & sms. Choose HubSpot if you need growing teams that want marketing, crm, and sales unified in one place.
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