Email Marketing
Email marketing platforms help you build lists, design campaigns, and send broadcasts or newsletters at scale. The best ones pair deliverability with segmentation and reporting so every send earns its place in the inbox.
5 Email Marketing tools
HubSpot Marketing Hub
All-in-one marketing, CRM, and automation platform
Free plan
Klaviyo
Email & SMS built for ecommerce data
Free plan
ActiveCampaign
Deep automation with a built-in CRM
$15/mo
Brevo
Affordable email, SMS & CRM (formerly Sendinblue)
Free plan
Mailchimp
Approachable email marketing for small businesses
Free plan
Popular Email comparisons
See how the leading email marketing tools stack up head-to-head.
What to look for in email marketing software
Start with the outcome
Define the single result you need from a email tool before comparing features, it keeps the shortlist honest.
Match features to your workflow
A long feature list only matters if you will use it. Map each tool to how your team actually works day to day.
Check pricing at your scale
Entry prices can be misleading. Look at what the plan costs at the size you will be in a year, including any add-ons.
Trial with real data
A polished demo tells you little. Run a short trial with your own data before you commit.
Frequently asked questions
How many email marketing tools does TheMarketStack cover?
We currently track 5 email marketing tools, each reviewed on the same criteria so you can compare them fairly.
What is the best email marketing tool?
There is no single best, it depends on your goals, budget, and team. Use our side-by-side comparisons to weigh the contenders against your needs.
Are there free email marketing tools?
Yes, 4 of the email marketing tools we cover offer a free plan. Look for the “Free plan” label on each card.
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