Product & Marketing Analytics
Analytics platforms go beyond pageviews to show funnels, retention, and the events that drive revenue. They connect marketing spend to outcomes so you can double down on what actually converts.
7 Product & Marketing Analytics tools
HubSpot Marketing Hub
All-in-one marketing, CRM, and automation platform
Free plan
Klaviyo
Email & SMS built for ecommerce data
Free plan
Semrush
All-in-one SEO, content & competitive research
$139/mo
Mixpanel
Product & marketing analytics for funnels
Free plan
Pendo
Product analytics + in-app guidance in one
Free plan
Unbounce
High-converting landing pages with A/B testing
$99/mo
Hootsuite
Enterprise social scheduling & listening
$99/mo
Popular Analytics comparisons
See how the leading product & marketing analytics tools stack up head-to-head.
What to look for in product & marketing analytics software
Start with the outcome
Define the single result you need from a analytics tool before comparing features, it keeps the shortlist honest.
Match features to your workflow
A long feature list only matters if you will use it. Map each tool to how your team actually works day to day.
Check pricing at your scale
Entry prices can be misleading. Look at what the plan costs at the size you will be in a year, including any add-ons.
Trial with real data
A polished demo tells you little. Run a short trial with your own data before you commit.
Frequently asked questions
How many product & marketing analytics tools does TheMarketStack cover?
We currently track 7 product & marketing analytics tools, each reviewed on the same criteria so you can compare them fairly.
What is the best product & marketing analytics tool?
There is no single best, it depends on your goals, budget, and team. Use our side-by-side comparisons to weigh the contenders against your needs.
Are there free product & marketing analytics tools?
Yes, 4 of the product & marketing analytics tools we cover offer a free plan. Look for the “Free plan” label on each card.
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