Updated June 30, 2026 · Pricing and features verified 2026
Key takeaways
- Klaviyo wins for ecommerce depth, store data, and revenue flows.
- Brevo wins on value, with email-volume pricing and unlimited contacts.
- Both offer email and SMS; both have free tiers with different models.
- Choose by priority: ecommerce performance (Klaviyo) versus affordability (Brevo).
The short version: choose Klaviyo if ecommerce performance and deep store data matter most; choose Brevo if you want strong value, unlimited contacts, and email plus SMS at a lower price.
Klaviyo vs Brevo at a glance
| Klaviyo | Brevo | |
|---|---|---|
| Starting price | $20/mo (Email) | $9/mo (Starter) |
| Free plan | Yes (250 profiles) | Yes (300 emails/day) |
| Pricing model | By active profiles | By emails sent |
| Ecommerce | Deep (Shopify, flows) | General + ecommerce |
| SMS | Native | Native |
Pricing
Brevo prices by emails sent with unlimited contacts, starting at $9/month, which is markedly cheaper for large lists. Klaviyo prices by active profiles, starting at $20/month for the Email plan, and can get expensive as your audience grows.
Verdict: Brevo for value and large lists; Klaviyo when ecommerce returns justify the cost.
Ecommerce features
Klaviyo is purpose-built for ecommerce, with deep Shopify integration, behavioral segmentation, and revenue flows. Brevo supports ecommerce but is more general-purpose.
Verdict: Klaviyo for ecommerce depth; Brevo for general marketing with some ecommerce.
Automation and SMS
Both include automation and native SMS. Klaviyo’s flows are more ecommerce-sophisticated; Brevo’s automation is solid and bundled with a light CRM and transactional email.
Verdict: Klaviyo for ecommerce flows; Brevo for all-round value.
Deliverability and ease of use
Both deliver reliably. Brevo is straightforward and affordable; Klaviyo is more powerful for stores but has a steeper learning curve.
Verdict: Brevo for simplicity and value; Klaviyo for ecommerce power.
Choose Klaviyo if…
- You run an ecommerce store and want maximum performance.
- You rely on behavioral, purchase-based segmentation.
- Revenue flows justify higher pricing.
Choose Brevo if…
- You want the best value and unlimited contacts.
- You email a large list occasionally.
- You want email, SMS, and transactional in one affordable tool.
Frequently asked questions
Is Klaviyo or Brevo cheaper? Brevo is generally cheaper, especially for large lists, because it prices by emails sent with unlimited contacts.
Which is better for ecommerce? Klaviyo, with its deep store integrations and revenue flows.
Do both offer SMS? Yes, both include native SMS alongside email.