Klaviyo vs Amplitude
A side-by-side comparison of features and pricing to help you choose.
Klaviyo
Email & SMS built for ecommerce data
Free plan
Free up to 250 contacts; scales with list size + SMS
Amplitude
Digital analytics & experimentation
Free plan
Free up to 10k MTUs; Plus from $49/mo; Growth custom
At a glance
| Spec | Klaviyo | Amplitude |
|---|---|---|
| Starting price | Free plan | Free plan |
| Budget tier | Mid-range | Mid-range |
| Complexity | Intermediate | Intermediate |
| Primary category | Email Marketing | Product & Marketing Analytics |
| Integrations | 350+ | 75+ |
| Founded | 2012 | 2012 |
Feature comparison
Klaviyo offers 6 of 9 tracked product & marketing analytics features; Amplitude offers 9.
| Feature | Klaviyo | Amplitude |
|---|---|---|
| Event tracking | ||
| Funnel analysis | ||
| Retention & cohorts | ||
| Custom dashboards | ||
| User segmentation | ||
| Session replay | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Klaviyo
Pros
- Unmatched ecommerce data model and segmentation
- Predictive analytics (CLV, churn risk) built in
- Email + SMS in one platform
Cons
- Pricing climbs sharply with list size
- Overkill for non-ecommerce senders
- Template editor less polished than rivals
Amplitude
Pros
- Powerful behavioral analytics (funnels, retention, cohorts)
- Built-in experimentation and session replay
- Generous free tier up to 10k MTUs
- Strong data integrations and governance
Cons
- MTU-based pricing climbs; Growth is custom
- Learning curve for advanced analysis
- Setup and instrumentation take effort
The verdict
The right pick depends on your priorities. Choose Klaviyo if you value ecommerce brands that want revenue-driven email & sms. Choose Amplitude if you need product and growth teams that want deep behavioral analytics.
Browse all tools →