Marketing Automation
Marketing automation platforms orchestrate multi-step journeys across email, SMS, and the web. They score leads, trigger workflows on behavior, and hand qualified contacts to sales, replacing dozens of manual touchpoints.
5 Marketing Automation tools
HubSpot Marketing Hub
All-in-one marketing, CRM, and automation platform
Free plan
Klaviyo
Email & SMS built for ecommerce data
Free plan
ActiveCampaign
Deep automation with a built-in CRM
$15/mo
Brevo
Affordable email, SMS & CRM (formerly Sendinblue)
Free plan
Mailchimp
Approachable email marketing for small businesses
Free plan
Popular Automation comparisons
See how the leading marketing automation tools stack up head-to-head.
What to look for in marketing automation software
Start with the outcome
Define the single result you need from a automation tool before comparing features, it keeps the shortlist honest.
Match features to your workflow
A long feature list only matters if you will use it. Map each tool to how your team actually works day to day.
Check pricing at your scale
Entry prices can be misleading. Look at what the plan costs at the size you will be in a year, including any add-ons.
Trial with real data
A polished demo tells you little. Run a short trial with your own data before you commit.
Frequently asked questions
How many marketing automation tools does TheMarketStack cover?
We currently track 5 marketing automation tools, each reviewed on the same criteria so you can compare them fairly.
What is the best marketing automation tool?
There is no single best, it depends on your goals, budget, and team. Use our side-by-side comparisons to weigh the contenders against your needs.
Are there free marketing automation tools?
Yes, 4 of the marketing automation tools we cover offer a free plan. Look for the “Free plan” label on each card.
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