Mixpanel
Product & marketing analytics for funnels
Starting price
Free plan
Budget tier
Mid-range
Complexity
Advanced
Integrations
80+
Overview
Mixpanel is event-based product and marketing analytics for teams that need to understand funnels, retention, and behavioral cohorts, not just pageviews. Its reports are fast and flexible, and the free tier is generous. Getting value requires clean event tracking, which is real upfront work.
Best for
Product-led teams measuring funnels, retention, and cohorts.
Pros
- Powerful funnel, retention, and cohort reports
- Generous free tier (up to ~1M events/mo)
- Fast, interactive querying
Cons
- Requires disciplined event instrumentation
- Not a web-analytics drop-in like GA4
- Advanced features gated to higher plans
Features at a glance
Free plan
Email campaigns
Automation workflows
Built-in CRM
Landing page builder
A/B testing
Analytics dashboards
SEO tooling
Social scheduling
AI assistant
API & webhooks
Priority / 24-7 support
Pricing
Free plan
Free up to 1M events/mo; paid scales with events
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