Klaviyo vs ActiveCampaign
A side-by-side comparison of features, pricing, and ratings to help you choose.
Higher rated
4.5 (8,600)
Klaviyo
Email & SMS built for ecommerce data
Free plan
Free up to 250 contacts; scales with list size + SMS
ActiveCampaign
Deep automation with a built-in CRM
$15/mo
From ~$15/mo; CRM add-on tiers cost more
At a glance
| Spec | Klaviyo | ActiveCampaign |
|---|---|---|
| Editorial rating | 4.5 / 5 | 4.4 / 5 |
| Starting price | Free plan | $15/mo |
| Budget tier | Mid-range | Mid-range |
| Complexity | Intermediate | Advanced |
| Primary category | Email Marketing | Marketing Automation |
| Integrations | 350+ | 900+ |
| Founded | 2012 | 2003 |
Feature comparison
Klaviyo offers 8 of 12 tracked features; ActiveCampaign offers 9.
| Feature | Klaviyo | ActiveCampaign |
|---|---|---|
| Free plan | ||
| Email campaigns | ||
| Automation workflows | ||
| Built-in CRM | ||
| Landing page builder | ||
| A/B testing | ||
| Analytics dashboards | ||
| SEO tooling | ||
| Social scheduling | ||
| AI assistant | ||
| API & webhooks | ||
| Priority / 24-7 support |
Klaviyo
Pros
- Unmatched ecommerce data model and segmentation
- Predictive analytics (CLV, churn risk) built in
- Email + SMS in one platform
Cons
- Pricing climbs sharply with list size
- Overkill for non-ecommerce senders
- Template editor less polished than rivals
ActiveCampaign
Pros
- Best-in-class visual automation builder
- Strong segmentation and conditional logic
- Built-in CRM with sales automation
Cons
- No free plan, only a trial
- Interface can overwhelm beginners
- Reporting is functional but not flashy
The verdict
Klaviyo edges ahead on our editorial score, but the right pick depends on your priorities. Choose Klaviyo if you value ecommerce brands that want revenue-driven email & sms. Choose ActiveCampaign if you need marketers who want enterprise-grade automation without enterprise pricing.
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