Mailchimp
Approachable email marketing for small businesses
Starting price
Free plan
Budget tier
Budget-friendly
Complexity
Beginner-friendly
Integrations
300+
Overview
Mailchimp pioneered approachable email marketing and remains a go-to for small businesses and creators. It pairs a friendly editor with basic automation, landing pages, and a light CRM. Power users sometimes outgrow its automation, and per-contact pricing can sting at scale.
Best for
Small businesses and creators who want email that just works.
Pros
- Famously easy drag-and-drop editor
- Generous-enough free plan to get started
- Solid template library and content studio
Cons
- Automation is shallow versus dedicated platforms
- Pricing counts unsubscribed/archived contacts in some tiers
- Support is thin on lower plans
Features at a glance
Free plan
Email campaigns
Automation workflows
Built-in CRM
Landing page builder
A/B testing
Analytics dashboards
SEO tooling
Social scheduling
AI assistant
API & webhooks
Priority / 24-7 support
Pricing
Free plan
Free up to 500 contacts; paid from ~$13/mo
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