ActiveCampaign
Deep automation with a built-in CRM
Starting price
$15/mo
Budget tier
Mid-range
Complexity
Advanced
Integrations
900+
Overview
ActiveCampaign is beloved by marketers who live in automation. Its visual workflow builder is among the most flexible on the market, with conditional logic, split paths, and event triggers that rival enterprise tools at SMB prices. The trade-off is a steeper learning curve and no free plan.
Best for
Marketers who want enterprise-grade automation without enterprise pricing.
Pros
- Best-in-class visual automation builder
- Strong segmentation and conditional logic
- Built-in CRM with sales automation
Cons
- No free plan, only a trial
- Interface can overwhelm beginners
- Reporting is functional but not flashy
Features at a glance
Free plan
Email campaigns
Automation workflows
Built-in CRM
Landing page builder
A/B testing
Analytics dashboards
SEO tooling
Social scheduling
AI assistant
API & webhooks
Priority / 24-7 support
Pricing
$15/mo
From ~$15/mo; CRM add-on tiers cost more
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