Mailchimp vs Unbounce
A side-by-side comparison of features, pricing, and ratings to help you choose.
Mailchimp
Approachable email marketing for small businesses
Free plan
Free up to 500 contacts; paid from ~$13/mo
Higher rated
4.3 (2,900)
Unbounce
High-converting landing pages with A/B testing
$99/mo
From ~$99/mo; conversion features on higher tiers
At a glance
| Spec | Mailchimp | Unbounce |
|---|---|---|
| Editorial rating | 4.1 / 5 | 4.3 / 5 |
| Starting price | Free plan | $99/mo |
| Budget tier | Budget-friendly | Mid-range |
| Complexity | Beginner-friendly | Intermediate |
| Primary category | Email Marketing | Landing Pages & CRO |
| Integrations | 300+ | 120+ |
| Founded | 2001 | 2009 |
Feature comparison
Mailchimp offers 9 of 12 tracked features; Unbounce offers 5.
| Feature | Mailchimp | Unbounce |
|---|---|---|
| Free plan | ||
| Email campaigns | ||
| Automation workflows | ||
| Built-in CRM | ||
| Landing page builder | ||
| A/B testing | ||
| Analytics dashboards | ||
| SEO tooling | ||
| Social scheduling | ||
| AI assistant | ||
| API & webhooks | ||
| Priority / 24-7 support |
Mailchimp
Pros
- Famously easy drag-and-drop editor
- Generous-enough free plan to get started
- Solid template library and content studio
Cons
- Automation is shallow versus dedicated platforms
- Pricing counts unsubscribed/archived contacts in some tiers
- Support is thin on lower plans
Unbounce
Pros
- Purpose-built for conversion, not just pages
- Smart Traffic AI routing and A/B testing
- Popups and sticky bars included
Cons
- Higher entry price than bundled builders
- Conversion limits on lower tiers
- Editor has a learning curve
The verdict
Unbounce edges ahead on our editorial score, but the right pick depends on your priorities. Choose Mailchimp if you value small businesses and creators who want email that just works. Choose Unbounce if you need performance marketers running paid campaigns to landing pages.
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