Mailchimp vs HubSpot Marketing Hub
A side-by-side comparison of features, pricing, and ratings to help you choose.
Mailchimp
Approachable email marketing for small businesses
Free plan
Free up to 500 contacts; paid from ~$13/mo
Higher rated
4.5 (11,240)
HubSpot Marketing Hub
All-in-one marketing, CRM, and automation platform
Free plan
Free tier; paid Marketing Hub from ~$15/seat/mo, scaling steeply
At a glance
| Spec | Mailchimp | HubSpot |
|---|---|---|
| Editorial rating | 4.1 / 5 | 4.5 / 5 |
| Starting price | Free plan | Free plan |
| Budget tier | Budget-friendly | Premium |
| Complexity | Beginner-friendly | Intermediate |
| Primary category | Email Marketing | Marketing Automation |
| Integrations | 300+ | 1500+ |
| Founded | 2001 | 2006 |
Feature comparison
Mailchimp offers 9 of 12 tracked features; HubSpot offers 12.
| Feature | Mailchimp | HubSpot |
|---|---|---|
| Free plan | ||
| Email campaigns | ||
| Automation workflows | ||
| Built-in CRM | ||
| Landing page builder | ||
| A/B testing | ||
| Analytics dashboards | ||
| SEO tooling | ||
| Social scheduling | ||
| AI assistant | ||
| API & webhooks | ||
| Priority / 24-7 support |
Mailchimp
Pros
- Famously easy drag-and-drop editor
- Generous-enough free plan to get started
- Solid template library and content studio
Cons
- Automation is shallow versus dedicated platforms
- Pricing counts unsubscribed/archived contacts in some tiers
- Support is thin on lower plans
HubSpot Marketing Hub
Pros
- Genuinely all-in-one, CRM, email, automation, and pages under one roof
- Best-in-class onboarding, academy, and documentation
- Huge app marketplace with 1,500+ integrations
Cons
- Costs escalate fast as contacts and tiers grow
- Advanced automation locked behind Professional/Enterprise
- Can be overkill for a simple newsletter
The verdict
HubSpot Marketing Hub edges ahead on our editorial score, but the right pick depends on your priorities. Choose Mailchimp if you value small businesses and creators who want email that just works. Choose HubSpot if you need growing teams that want marketing, crm, and sales unified in one place.
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