ActiveCampaign vs Brevo
A side-by-side comparison of features, pricing, and ratings to help you choose.
Higher rated
4.4 (10,200)
ActiveCampaign
Deep automation with a built-in CRM
$15/mo
From ~$15/mo; CRM add-on tiers cost more
Brevo
Affordable email, SMS & CRM (formerly Sendinblue)
Free plan
Free up to 300 emails/day; paid plans priced by email volume
At a glance
| Spec | ActiveCampaign | Brevo |
|---|---|---|
| Editorial rating | 4.4 / 5 | 4.3 / 5 |
| Starting price | $15/mo | Free plan |
| Budget tier | Mid-range | Budget-friendly |
| Complexity | Advanced | Beginner-friendly |
| Primary category | Marketing Automation | Email Marketing |
| Integrations | 900+ | 150+ |
| Founded | 2003 | 2012 |
Feature comparison
ActiveCampaign offers 9 of 12 tracked features; Brevo offers 8.
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Free plan | ||
| Email campaigns | ||
| Automation workflows | ||
| Built-in CRM | ||
| Landing page builder | ||
| A/B testing | ||
| Analytics dashboards | ||
| SEO tooling | ||
| Social scheduling | ||
| AI assistant | ||
| API & webhooks | ||
| Priority / 24-7 support |
ActiveCampaign
Pros
- Best-in-class visual automation builder
- Strong segmentation and conditional logic
- Built-in CRM with sales automation
Cons
- No free plan, only a trial
- Interface can overwhelm beginners
- Reporting is functional but not flashy
Brevo
Pros
- Volume-based pricing is cheap for large lists
- Includes SMS, chat, and a free CRM
- Generous free tier for small senders
Cons
- Daily send limits on free/low tiers
- Automation less sophisticated than ActiveCampaign
- Interface feels dated in places
The verdict
ActiveCampaign edges ahead on our editorial score, but the right pick depends on your priorities. Choose ActiveCampaign if you value marketers who want enterprise-grade automation without enterprise pricing. Choose Brevo if you need budget-conscious teams with big lists they email occasionally.
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