ActiveCampaign vs Klaviyo
A side-by-side comparison of features, pricing, and ratings to help you choose.
ActiveCampaign
Deep automation with a built-in CRM
$15/mo
From ~$15/mo; CRM add-on tiers cost more
Higher rated
4.5 (8,600)
Klaviyo
Email & SMS built for ecommerce data
Free plan
Free up to 250 contacts; scales with list size + SMS
At a glance
| Spec | ActiveCampaign | Klaviyo |
|---|---|---|
| Editorial rating | 4.4 / 5 | 4.5 / 5 |
| Starting price | $15/mo | Free plan |
| Budget tier | Mid-range | Mid-range |
| Complexity | Advanced | Intermediate |
| Primary category | Marketing Automation | Email Marketing |
| Integrations | 900+ | 350+ |
| Founded | 2003 | 2012 |
Feature comparison
ActiveCampaign offers 9 of 12 tracked features; Klaviyo offers 8.
| Feature | ActiveCampaign | Klaviyo |
|---|---|---|
| Free plan | ||
| Email campaigns | ||
| Automation workflows | ||
| Built-in CRM | ||
| Landing page builder | ||
| A/B testing | ||
| Analytics dashboards | ||
| SEO tooling | ||
| Social scheduling | ||
| AI assistant | ||
| API & webhooks | ||
| Priority / 24-7 support |
ActiveCampaign
Pros
- Best-in-class visual automation builder
- Strong segmentation and conditional logic
- Built-in CRM with sales automation
Cons
- No free plan, only a trial
- Interface can overwhelm beginners
- Reporting is functional but not flashy
Klaviyo
Pros
- Unmatched ecommerce data model and segmentation
- Predictive analytics (CLV, churn risk) built in
- Email + SMS in one platform
Cons
- Pricing climbs sharply with list size
- Overkill for non-ecommerce senders
- Template editor less polished than rivals
The verdict
Klaviyo edges ahead on our editorial score, but the right pick depends on your priorities. Choose ActiveCampaign if you value marketers who want enterprise-grade automation without enterprise pricing. Choose Klaviyo if you need ecommerce brands that want revenue-driven email & sms.
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