ActiveCampaign vs HubSpot Marketing Hub
A side-by-side comparison of features, pricing, and ratings to help you choose.
ActiveCampaign
Deep automation with a built-in CRM
$15/mo
From ~$15/mo; CRM add-on tiers cost more
Higher rated
4.5 (11,240)
HubSpot Marketing Hub
All-in-one marketing, CRM, and automation platform
Free plan
Free tier; paid Marketing Hub from ~$15/seat/mo, scaling steeply
At a glance
| Spec | ActiveCampaign | HubSpot |
|---|---|---|
| Editorial rating | 4.4 / 5 | 4.5 / 5 |
| Starting price | $15/mo | Free plan |
| Budget tier | Mid-range | Premium |
| Complexity | Advanced | Intermediate |
| Primary category | Marketing Automation | Marketing Automation |
| Integrations | 900+ | 1500+ |
| Founded | 2003 | 2006 |
Feature comparison
ActiveCampaign offers 9 of 12 tracked features; HubSpot offers 12.
| Feature | ActiveCampaign | HubSpot |
|---|---|---|
| Free plan | ||
| Email campaigns | ||
| Automation workflows | ||
| Built-in CRM | ||
| Landing page builder | ||
| A/B testing | ||
| Analytics dashboards | ||
| SEO tooling | ||
| Social scheduling | ||
| AI assistant | ||
| API & webhooks | ||
| Priority / 24-7 support |
ActiveCampaign
Pros
- Best-in-class visual automation builder
- Strong segmentation and conditional logic
- Built-in CRM with sales automation
Cons
- No free plan, only a trial
- Interface can overwhelm beginners
- Reporting is functional but not flashy
HubSpot Marketing Hub
Pros
- Genuinely all-in-one, CRM, email, automation, and pages under one roof
- Best-in-class onboarding, academy, and documentation
- Huge app marketplace with 1,500+ integrations
Cons
- Costs escalate fast as contacts and tiers grow
- Advanced automation locked behind Professional/Enterprise
- Can be overkill for a simple newsletter
The verdict
HubSpot Marketing Hub edges ahead on our editorial score, but the right pick depends on your priorities. Choose ActiveCampaign if you value marketers who want enterprise-grade automation without enterprise pricing. Choose HubSpot if you need growing teams that want marketing, crm, and sales unified in one place.
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