Unbounce
High-converting landing pages with A/B testing
Starting price
$99/mo
Budget tier
Mid-range
Complexity
Intermediate
Integrations
120+
Overview
Unbounce is a dedicated landing page builder for marketers focused on conversion. Beyond drag-and-drop pages it offers A/B testing, popups, sticky bars, and AI-powered "Smart Traffic" that routes visitors to the variant most likely to convert them. It is pricier than website-builder add-ons but more specialized.
Best for
Performance marketers running paid campaigns to landing pages.
Pros
- Purpose-built for conversion, not just pages
- Smart Traffic AI routing and A/B testing
- Popups and sticky bars included
Cons
- Higher entry price than bundled builders
- Conversion limits on lower tiers
- Editor has a learning curve
Features at a glance
Free plan
Email campaigns
Automation workflows
Built-in CRM
Landing page builder
A/B testing
Analytics dashboards
SEO tooling
Social scheduling
AI assistant
API & webhooks
Priority / 24-7 support
Pricing
$99/mo
From ~$99/mo; conversion features on higher tiers
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