Unbounce vs Semrush
A side-by-side comparison of features, pricing, and ratings to help you choose.
Unbounce
High-converting landing pages with A/B testing
$99/mo
From ~$99/mo; conversion features on higher tiers
Higher rated
4.5 (9,300)
Semrush
All-in-one SEO, content & competitive research
$139/mo
From ~$139/mo; add-ons for extra users & data
At a glance
| Spec | Unbounce | Semrush |
|---|---|---|
| Editorial rating | 4.3 / 5 | 4.5 / 5 |
| Starting price | $99/mo | $139/mo |
| Budget tier | Mid-range | Premium |
| Complexity | Intermediate | Advanced |
| Primary category | Landing Pages & CRO | SEO & Content |
| Integrations | 120+ | 50+ |
| Founded | 2009 | 2008 |
Feature comparison
Unbounce offers 5 of 12 tracked features; Semrush offers 6.
| Feature | Unbounce | Semrush |
|---|---|---|
| Free plan | ||
| Email campaigns | ||
| Automation workflows | ||
| Built-in CRM | ||
| Landing page builder | ||
| A/B testing | ||
| Analytics dashboards | ||
| SEO tooling | ||
| Social scheduling | ||
| AI assistant | ||
| API & webhooks | ||
| Priority / 24-7 support |
Unbounce
Pros
- Purpose-built for conversion, not just pages
- Smart Traffic AI routing and A/B testing
- Popups and sticky bars included
Cons
- Higher entry price than bundled builders
- Conversion limits on lower tiers
- Editor has a learning curve
Semrush
Pros
- Enormous toolkit covering SEO, PPC, content & social
- Massive keyword and competitor database
- Excellent for competitive gap analysis
Cons
- Pricing is high for individuals
- Limited results/users per seat on base plan
- Can feel sprawling for a focused SEO task
The verdict
Semrush edges ahead on our editorial score, but the right pick depends on your priorities. Choose Unbounce if you value performance marketers running paid campaigns to landing pages. Choose Semrush if you need marketing teams that want one platform for seo, ppc, and content.
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