Mixpanel vs Amplitude
A side-by-side comparison of features and pricing to help you choose.
Mixpanel
Product & marketing analytics for funnels
Free plan
Free up to 1M events/mo; paid scales with events
Amplitude
Digital analytics & experimentation
Free plan
Free up to 10k MTUs; Plus from $49/mo; Growth custom
At a glance
| Spec | Mixpanel | Amplitude |
|---|---|---|
| Starting price | Free plan | Free plan |
| Budget tier | Mid-range | Mid-range |
| Complexity | Advanced | Intermediate |
| Primary category | Product & Marketing Analytics | Product & Marketing Analytics |
| Integrations | 80+ | 75+ |
| Founded | 2009 | 2012 |
Feature comparison
Mixpanel offers 9 of 9 tracked product & marketing analytics features; Amplitude offers 9.
| Feature | Mixpanel | Amplitude |
|---|---|---|
| Event tracking | ||
| Funnel analysis | ||
| Retention & cohorts | ||
| Custom dashboards | ||
| User segmentation | ||
| Session replay | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Mixpanel
Pros
- Powerful funnel, retention, and cohort reports
- Generous free tier (up to ~1M events/mo)
- Fast, interactive querying
Cons
- Requires disciplined event instrumentation
- Not a web-analytics drop-in like GA4
- Advanced features gated to higher plans
Amplitude
Pros
- Powerful behavioral analytics (funnels, retention, cohorts)
- Built-in experimentation and session replay
- Generous free tier up to 10k MTUs
- Strong data integrations and governance
Cons
- MTU-based pricing climbs; Growth is custom
- Learning curve for advanced analysis
- Setup and instrumentation take effort
The verdict
The right pick depends on your priorities. Choose Mixpanel if you value product-led teams measuring funnels, retention, and cohorts. Choose Amplitude if you need product and growth teams that want deep behavioral analytics.
Browse all tools →