Klaviyo vs Mailchimp
A side-by-side comparison of features, pricing, and ratings to help you choose.
Higher rated
4.5 (8,600)
Klaviyo
Email & SMS built for ecommerce data
Free plan
Free up to 250 contacts; scales with list size + SMS
Mailchimp
Approachable email marketing for small businesses
Free plan
Free up to 500 contacts; paid from ~$13/mo
At a glance
| Spec | Klaviyo | Mailchimp |
|---|---|---|
| Editorial rating | 4.5 / 5 | 4.1 / 5 |
| Starting price | Free plan | Free plan |
| Budget tier | Mid-range | Budget-friendly |
| Complexity | Intermediate | Beginner-friendly |
| Primary category | Email Marketing | Email Marketing |
| Integrations | 350+ | 300+ |
| Founded | 2012 | 2001 |
Feature comparison
Klaviyo offers 8 of 12 tracked features; Mailchimp offers 9.
| Feature | Klaviyo | Mailchimp |
|---|---|---|
| Free plan | ||
| Email campaigns | ||
| Automation workflows | ||
| Built-in CRM | ||
| Landing page builder | ||
| A/B testing | ||
| Analytics dashboards | ||
| SEO tooling | ||
| Social scheduling | ||
| AI assistant | ||
| API & webhooks | ||
| Priority / 24-7 support |
Klaviyo
Pros
- Unmatched ecommerce data model and segmentation
- Predictive analytics (CLV, churn risk) built in
- Email + SMS in one platform
Cons
- Pricing climbs sharply with list size
- Overkill for non-ecommerce senders
- Template editor less polished than rivals
Mailchimp
Pros
- Famously easy drag-and-drop editor
- Generous-enough free plan to get started
- Solid template library and content studio
Cons
- Automation is shallow versus dedicated platforms
- Pricing counts unsubscribed/archived contacts in some tiers
- Support is thin on lower plans
The verdict
Klaviyo edges ahead on our editorial score, but the right pick depends on your priorities. Choose Klaviyo if you value ecommerce brands that want revenue-driven email & sms. Choose Mailchimp if you need small businesses and creators who want email that just works.
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