Klaviyo vs Brevo
A side-by-side comparison of features, pricing, and ratings to help you choose.
Higher rated
4.5 (8,600)
Klaviyo
Email & SMS built for ecommerce data
Free plan
Free up to 250 contacts; scales with list size + SMS
Brevo
Affordable email, SMS & CRM (formerly Sendinblue)
Free plan
Free up to 300 emails/day; paid plans priced by email volume
At a glance
| Spec | Klaviyo | Brevo |
|---|---|---|
| Editorial rating | 4.5 / 5 | 4.3 / 5 |
| Starting price | Free plan | Free plan |
| Budget tier | Mid-range | Budget-friendly |
| Complexity | Intermediate | Beginner-friendly |
| Primary category | Email Marketing | Email Marketing |
| Integrations | 350+ | 150+ |
| Founded | 2012 | 2012 |
Feature comparison
Klaviyo offers 8 of 12 tracked features; Brevo offers 8.
| Feature | Klaviyo | Brevo |
|---|---|---|
| Free plan | ||
| Email campaigns | ||
| Automation workflows | ||
| Built-in CRM | ||
| Landing page builder | ||
| A/B testing | ||
| Analytics dashboards | ||
| SEO tooling | ||
| Social scheduling | ||
| AI assistant | ||
| API & webhooks | ||
| Priority / 24-7 support |
Klaviyo
Pros
- Unmatched ecommerce data model and segmentation
- Predictive analytics (CLV, churn risk) built in
- Email + SMS in one platform
Cons
- Pricing climbs sharply with list size
- Overkill for non-ecommerce senders
- Template editor less polished than rivals
Brevo
Pros
- Volume-based pricing is cheap for large lists
- Includes SMS, chat, and a free CRM
- Generous free tier for small senders
Cons
- Daily send limits on free/low tiers
- Automation less sophisticated than ActiveCampaign
- Interface feels dated in places
The verdict
Klaviyo edges ahead on our editorial score, but the right pick depends on your priorities. Choose Klaviyo if you value ecommerce brands that want revenue-driven email & sms. Choose Brevo if you need budget-conscious teams with big lists they email occasionally.
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