Hootsuite vs Klaviyo
A side-by-side comparison of features, pricing, and ratings to help you choose.
Hootsuite
Enterprise social scheduling & listening
$99/mo
From ~$99/mo; team and enterprise tiers cost more
Higher rated
4.5 (8,600)
Klaviyo
Email & SMS built for ecommerce data
Free plan
Free up to 250 contacts; scales with list size + SMS
At a glance
| Spec | Hootsuite | Klaviyo |
|---|---|---|
| Editorial rating | 4.1 / 5 | 4.5 / 5 |
| Starting price | $99/mo | Free plan |
| Budget tier | Premium | Mid-range |
| Complexity | Intermediate | Intermediate |
| Primary category | Social Media Management | Email Marketing |
| Integrations | 100+ | 350+ |
| Founded | 2008 | 2012 |
Feature comparison
Hootsuite offers 5 of 12 tracked features; Klaviyo offers 8.
| Feature | Hootsuite | Klaviyo |
|---|---|---|
| Free plan | ||
| Email campaigns | ||
| Automation workflows | ||
| Built-in CRM | ||
| Landing page builder | ||
| A/B testing | ||
| Analytics dashboards | ||
| SEO tooling | ||
| Social scheduling | ||
| AI assistant | ||
| API & webhooks | ||
| Priority / 24-7 support |
Hootsuite
Pros
- Manages many networks and profiles at once
- Robust approval workflows and team roles
- Social listening and analytics add-ons
Cons
- Among the more expensive options
- No meaningful free plan anymore
- Interface can feel cluttered
Klaviyo
Pros
- Unmatched ecommerce data model and segmentation
- Predictive analytics (CLV, churn risk) built in
- Email + SMS in one platform
Cons
- Pricing climbs sharply with list size
- Overkill for non-ecommerce senders
- Template editor less polished than rivals
The verdict
Klaviyo edges ahead on our editorial score, but the right pick depends on your priorities. Choose Hootsuite if you value larger teams managing many social profiles with approvals. Choose Klaviyo if you need ecommerce brands that want revenue-driven email & sms.
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