Buffer vs Hootsuite
A side-by-side comparison of features, pricing, and ratings to help you choose.
Higher rated
4.4 (4,700)
Buffer
Simple, affordable social scheduling
Free plan
Free for 3 channels; paid from ~$6/channel/mo
Hootsuite
Enterprise social scheduling & listening
$99/mo
From ~$99/mo; team and enterprise tiers cost more
At a glance
| Spec | Buffer | Hootsuite |
|---|---|---|
| Editorial rating | 4.4 / 5 | 4.1 / 5 |
| Starting price | Free plan | $99/mo |
| Budget tier | Budget-friendly | Premium |
| Complexity | Beginner-friendly | Intermediate |
| Primary category | Social Media Management | Social Media Management |
| Integrations | 30+ | 100+ |
| Founded | 2010 | 2008 |
Feature comparison
Buffer offers 6 of 12 tracked features; Hootsuite offers 5.
| Feature | Buffer | Hootsuite |
|---|---|---|
| Free plan | ||
| Email campaigns | ||
| Automation workflows | ||
| Built-in CRM | ||
| Landing page builder | ||
| A/B testing | ||
| Analytics dashboards | ||
| SEO tooling | ||
| Social scheduling | ||
| AI assistant | ||
| API & webhooks | ||
| Priority / 24-7 support |
Buffer
Pros
- Clean, beginner-friendly interface
- Per-channel pricing is fair for small accounts
- Free plan covers the basics
Cons
- Light on analytics and listening
- No approval workflows on lower tiers
- Fewer enterprise controls than Hootsuite
Hootsuite
Pros
- Manages many networks and profiles at once
- Robust approval workflows and team roles
- Social listening and analytics add-ons
Cons
- Among the more expensive options
- No meaningful free plan anymore
- Interface can feel cluttered
The verdict
Buffer edges ahead on our editorial score, but the right pick depends on your priorities. Choose Buffer if you value creators and small teams who want clean, cheap scheduling. Choose Hootsuite if you need larger teams managing many social profiles with approvals.
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