Amplitude vs Klaviyo
A side-by-side comparison of features and pricing to help you choose.
Amplitude
Digital analytics & experimentation
Free plan
Free up to 10k MTUs; Plus from $49/mo; Growth custom
Klaviyo
Email & SMS built for ecommerce data
Free plan
Free up to 250 contacts; scales with list size + SMS
At a glance
| Spec | Amplitude | Klaviyo |
|---|---|---|
| Starting price | Free plan | Free plan |
| Budget tier | Mid-range | Mid-range |
| Complexity | Intermediate | Intermediate |
| Primary category | Product & Marketing Analytics | Email Marketing |
| Integrations | 75+ | 350+ |
| Founded | 2012 | 2012 |
Feature comparison
Amplitude offers 9 of 9 tracked product & marketing analytics features; Klaviyo offers 6.
| Feature | Amplitude | Klaviyo |
|---|---|---|
| Event tracking | ||
| Funnel analysis | ||
| Retention & cohorts | ||
| Custom dashboards | ||
| User segmentation | ||
| Session replay | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Amplitude
Pros
- Powerful behavioral analytics (funnels, retention, cohorts)
- Built-in experimentation and session replay
- Generous free tier up to 10k MTUs
- Strong data integrations and governance
Cons
- MTU-based pricing climbs; Growth is custom
- Learning curve for advanced analysis
- Setup and instrumentation take effort
Klaviyo
Pros
- Unmatched ecommerce data model and segmentation
- Predictive analytics (CLV, churn risk) built in
- Email + SMS in one platform
Cons
- Pricing climbs sharply with list size
- Overkill for non-ecommerce senders
- Template editor less polished than rivals
The verdict
The right pick depends on your priorities. Choose Amplitude if you value product and growth teams that want deep behavioral analytics. Choose Klaviyo if you need ecommerce brands that want revenue-driven email & sms.
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