Updated June 30, 2026 · Pricing and features verified 2026
Key takeaways
- Semrush wins on features and data depth as an all-in-one platform.
- Moz wins on approachability and affordability for beginners and SMBs.
- Moz starts at $49/mo; Semrush Pro starts at ~$139/mo.
- Choose by need: power and breadth (Semrush) versus simplicity and price (Moz).
The short version: choose Semrush if you want the most powerful, feature-rich SEO platform; choose Moz Pro if you want an approachable, affordable tool that is easy to learn. The split is power versus simplicity and price.
Semrush vs Moz at a glance
| Semrush | Moz Pro | |
|---|---|---|
| Starting price | ~$139/mo (Pro) | $49/mo (Starter) |
| Breadth | All-in-one suite | Focused SEO essentials |
| Data depth | Very deep | Solid, smaller index |
| Ease of use | Powerful, steeper | Approachable |
| Best for | Power users, agencies | Beginners and SMBs |
Pricing
Moz Pro is markedly cheaper, with Starter at $49/month and Standard at $99/month ($79 billed annually). Semrush Pro starts at ~$139/month and rises with more features and seats. For budget-conscious teams, Moz is the more accessible choice.
Verdict: Moz for affordability; Semrush when you need the extra power.
Features and data
Semrush has a far larger feature set and deeper data, keyword research, competitor analysis, content, PPC, and social, with one of the biggest databases in the industry. Moz covers the SEO essentials well (keyword research, rank tracking, audits, Domain Authority) but with a smaller index and fewer advanced features.
Verdict: Semrush for depth and breadth; Moz for the essentials.
Ease of use
Moz is the more approachable, with a clean interface and excellent learning resources, ideal for those newer to SEO. Semrush is powerful but has more to learn.
Verdict: Moz for ease; Semrush for capability.
Who each is for
Semrush suits power users, agencies, and teams that want one platform for everything. Moz suits beginners, SMBs, and anyone who values simplicity and a gentler price.
Verdict: Match the tool to your experience and budget.
Choose Semrush if…
- You want the most powerful, all-in-one SEO platform.
- You need deep data and advanced features.
- You are an agency or experienced SEO team.
Choose Moz if…
- You want an approachable, affordable tool.
- You are newer to SEO or run an SMB.
- You value ease of use over maximum depth.
Frequently asked questions
Is Semrush better than Moz? Semrush is more powerful and feature-rich; Moz is more approachable and affordable. The best pick depends on your experience and budget.
Which is cheaper, Semrush or Moz? Moz, with Starter at $49/month versus Semrush Pro at ~$139/month.
Is Moz good for beginners? Yes. Moz is one of the most beginner-friendly SEO tools, with a clean interface and strong learning resources.