Updated June 30, 2026 · Pricing and features verified 2026
Key takeaways
- Contrast wins for most B2B SaaS teams: HubSpot-native, AI repurposing, free plan, fast setup.
- ON24 wins for large enterprises that need deep engagement data and scale.
- ON24 is custom-priced (often $25K+/year); Contrast starts free.
- Choose by size: agile marketing team (Contrast) versus enterprise demand-gen program (ON24).
The short version: choose Contrast if you are an agile B2B SaaS team that wants HubSpot sync, AI repurposing, and fast setup; choose ON24 if you are a large enterprise that needs deep first-party engagement data and scale, and has the budget for it.
Contrast vs ON24 at a glance
| Contrast | ON24 | |
|---|---|---|
| Starting price | Free, then €60/mo | Custom (often $25K+/yr) |
| Free plan | Yes (30 registrants/mo) | No |
| AI content repurposing | Yes (clips, blog, social) | AI-assisted content |
| Engagement analytics | Solid | Deep, first-party |
| Best for | Agile B2B SaaS teams | Enterprise demand gen |
Pricing
Contrast is accessible: free up to 30 registrants/month, Pro from €60/month. ON24 is quote-based, with contracts commonly starting around $25,000 per year and tied to annual event volume and audience size. The gap is deliberate, these tools target different buyers.
Verdict: Contrast for affordability and a free start; ON24 only makes sense at enterprise budget and scale.
Features
Contrast delivers a modern, marketing-native experience with local FullHD recording and AI repurposing into clips, blog, and social. ON24 offers an interactive console, AI-assisted content, and the deepest first-party engagement data in the category, built for large, compliance-heavy programs.
Verdict: Contrast for agility and content; ON24 for depth of engagement data at scale.
Integrations
Contrast is built around native HubSpot sync (4.9 on the Marketplace). ON24 integrates deeply with Marketo, Eloqua, Salesforce, and HubSpot, designed to feed scored engagement into enterprise marketing automation.
Verdict: Contrast for HubSpot-centric teams; ON24 for multi-platform enterprise stacks.
Ease of use
Contrast is lightweight and fast to deploy, built for marketers. ON24 is powerful but has a steeper learning curve and a heavier setup that usually involves onboarding.
Verdict: Contrast for speed; ON24 for capability, at the cost of complexity.
Choose Contrast if…
- You are an agile B2B SaaS or mid-market team.
- You want HubSpot sync, AI repurposing, and fast setup.
- You want to start free and scale predictably.
Choose ON24 if…
- You run large, enterprise demand-gen programs.
- You need the deepest first-party engagement data and compliance.
- You have the budget for a custom annual contract.
Frequently asked questions
Is ON24 worth it for small teams? Usually not. ON24 is an enterprise platform with custom pricing; smaller teams get better value from Contrast, which starts free.
Does Contrast scale to enterprise events? Contrast scales via its Pro and custom Premium plans, but ON24 remains the reference for the very largest, most data-intensive enterprise programs.
Which has better content repurposing? Both offer AI content help; Contrast’s repurposing into clips, blog, and social is a core, out-of-the-box workflow, while ON24’s is part of a broader enterprise suite.