Zoom Webinars vs ON24
A side-by-side comparison of features and pricing to help you choose.
Zoom Webinars
Webinar add-on for the Zoom platform
$79/mo
From $79/mo for 500 attendees; requires a paid Zoom plan
ON24
Enterprise webinar & digital experience platform
Custom pricing
Custom annual quote (typically $25K+/yr)
At a glance
| Spec | Zoom | ON24 |
|---|---|---|
| Starting price | $79/mo | Custom pricing |
| Budget tier | Mid-range | Premium |
| Complexity | Beginner-friendly | Advanced |
| Primary category | Webinar Software | Webinar Software |
| Integrations | 1000+ | 30+ |
| Founded | 2011 | 1998 |
Feature comparison
Zoom offers 7 of 10 tracked webinar software features; ON24 offers 8.
| Feature | Zoom | ON24 |
|---|---|---|
| Registration & landing pages | ||
| Automated / on-demand webinars | ||
| Local HD recording | ||
| Polls, Q&A & chat | ||
| Native CRM integration | ||
| AI content repurposing | ||
| Engagement analytics | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Zoom Webinars
Pros
- Familiar, reliable Zoom experience for hosts and attendees
- Scales to very large audiences
- Local and cloud recording options
- Huge integration marketplace
Cons
- Requires a paid Zoom Workplace plan on top of the webinar add-on
- Less marketing-native than dedicated webinar tools
- No built-in AI content repurposing
ON24
Pros
- Deep engagement analytics and first-party data capture
- Interactive webinar console with rich CTAs and tools
- Strong native integrations with Marketo, Eloqua, and Salesforce
- Built for large-scale, compliant enterprise programs
Cons
- Expensive, with enterprise annual contracts only
- Steeper learning curve and setup
- Overkill for small teams and simple webinars
The verdict
The right pick depends on your priorities. Choose Zoom if you value teams already standardized on zoom. Choose ON24 if you need enterprise demand-gen teams that need rich engagement data.
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