ON24 vs GoTo Webinar
A side-by-side comparison of features and pricing to help you choose.
ON24
Enterprise webinar & digital experience platform
Custom pricing
Custom annual quote (typically $25K+/yr)
GoTo Webinar
Established webinar software for businesses
$49/mo
Lite from $49/mo billed annually (250 attendees)
At a glance
| Spec | ON24 | GoTo |
|---|---|---|
| Starting price | Custom pricing | $49/mo |
| Budget tier | Premium | Mid-range |
| Complexity | Advanced | Beginner-friendly |
| Primary category | Webinar Software | Webinar Software |
| Integrations | 30+ | 50+ |
| Founded | 1998 | 2006 |
Feature comparison
ON24 offers 8 of 10 tracked webinar software features; GoTo offers 7.
| Feature | ON24 | GoTo |
|---|---|---|
| Registration & landing pages | ||
| Automated / on-demand webinars | ||
| Local HD recording | ||
| Polls, Q&A & chat | ||
| Native CRM integration | ||
| AI content repurposing | ||
| Engagement analytics | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
ON24
Pros
- Deep engagement analytics and first-party data capture
- Interactive webinar console with rich CTAs and tools
- Strong native integrations with Marketo, Eloqua, and Salesforce
- Built for large-scale, compliant enterprise programs
Cons
- Expensive, with enterprise annual contracts only
- Steeper learning curve and setup
- Overkill for small teams and simple webinars
GoTo Webinar
Pros
- Reliable, time-tested platform
- Simple per-organizer pricing across clear tiers
- Recording, polls, and reporting included
- Scales to 3,000 participants
Cons
- Interface feels dated next to newer tools
- Cost multiplies with each additional organizer
- No native AI repurposing
The verdict
The right pick depends on your priorities. Choose ON24 if you value enterprise demand-gen teams that need rich engagement data. Choose GoTo if you need businesses that want a dependable, no-frills webinar tool.
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