ON24 vs Contrast
A side-by-side comparison of features and pricing to help you choose.
ON24
Enterprise webinar & digital experience platform
Custom pricing
Custom annual quote (typically $25K+/yr)
Contrast
Modern webinar platform built for B2B SaaS
Free plan
Free up to 30 registrants/mo; Pro from €60/mo
At a glance
| Spec | ON24 | Contrast |
|---|---|---|
| Starting price | Custom pricing | Free plan |
| Budget tier | Premium | Mid-range |
| Complexity | Advanced | Beginner-friendly |
| Primary category | Webinar Software | Webinar Software |
| Integrations | 30+ | 20+ |
| Founded | 1998 | 2021 |
Feature comparison
ON24 offers 8 of 10 tracked webinar software features; Contrast offers 9.
| Feature | ON24 | Contrast |
|---|---|---|
| Registration & landing pages | ||
| Automated / on-demand webinars | ||
| Local HD recording | ||
| Polls, Q&A & chat | ||
| Native CRM integration | ||
| AI content repurposing | ||
| Engagement analytics | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
ON24
Pros
- Deep engagement analytics and first-party data capture
- Interactive webinar console with rich CTAs and tools
- Strong native integrations with Marketo, Eloqua, and Salesforce
- Built for large-scale, compliant enterprise programs
Cons
- Expensive, with enterprise annual contracts only
- Steeper learning curve and setup
- Overkill for small teams and simple webinars
Contrast
Pros
- Native, deep HubSpot integration (4.9★ on the HubSpot Marketplace)
- Local FullHD recording for crisp, reliable footage
- AI repurposing turns webinars into clips, blog posts, and social posts
- Genuinely usable free plan (up to 30 registrants/month)
- Clean, modern interface aimed at marketers, not IT
Cons
- Younger product with a shorter track record than incumbents
- Best value is realized inside the HubSpot ecosystem
- Very large enterprise events need the custom Premium plan
The verdict
The right pick depends on your priorities. Choose ON24 if you value enterprise demand-gen teams that need rich engagement data. Choose Contrast if you need b2b saas marketing teams in the hubspot ecosystem.
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