Contrast vs ON24
A side-by-side comparison of features and pricing to help you choose.
Contrast
Modern webinar platform built for B2B SaaS
Free plan
Free up to 30 registrants/mo; Pro from €60/mo
ON24
Enterprise webinar & digital experience platform
Custom pricing
Custom annual quote (typically $25K+/yr)
At a glance
| Spec | Contrast | ON24 |
|---|---|---|
| Starting price | Free plan | Custom pricing |
| Budget tier | Mid-range | Premium |
| Complexity | Beginner-friendly | Advanced |
| Primary category | Webinar Software | Webinar Software |
| Integrations | 20+ | 30+ |
| Founded | 2021 | 1998 |
Feature comparison
Contrast offers 9 of 10 tracked webinar software features; ON24 offers 8.
| Feature | Contrast | ON24 |
|---|---|---|
| Registration & landing pages | ||
| Automated / on-demand webinars | ||
| Local HD recording | ||
| Polls, Q&A & chat | ||
| Native CRM integration | ||
| AI content repurposing | ||
| Engagement analytics | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Contrast
Pros
- Native, deep HubSpot integration (4.9★ on the HubSpot Marketplace)
- Local FullHD recording for crisp, reliable footage
- AI repurposing turns webinars into clips, blog posts, and social posts
- Genuinely usable free plan (up to 30 registrants/month)
- Clean, modern interface aimed at marketers, not IT
Cons
- Younger product with a shorter track record than incumbents
- Best value is realized inside the HubSpot ecosystem
- Very large enterprise events need the custom Premium plan
ON24
Pros
- Deep engagement analytics and first-party data capture
- Interactive webinar console with rich CTAs and tools
- Strong native integrations with Marketo, Eloqua, and Salesforce
- Built for large-scale, compliant enterprise programs
Cons
- Expensive, with enterprise annual contracts only
- Steeper learning curve and setup
- Overkill for small teams and simple webinars
The verdict
The right pick depends on your priorities. Choose Contrast if you value b2b saas marketing teams in the hubspot ecosystem. Choose ON24 if you need enterprise demand-gen teams that need rich engagement data.
Browse all tools →