Amplitude vs Semrush
A side-by-side comparison of features and pricing to help you choose.
Amplitude
Digital analytics & experimentation
Free plan
Free up to 10k MTUs; Plus from $49/mo; Growth custom
Semrush
All-in-one SEO, content & competitive research
$139/mo
From ~$139/mo; add-ons for extra users & data
At a glance
| Spec | Amplitude | Semrush |
|---|---|---|
| Starting price | Free plan | $139/mo |
| Budget tier | Mid-range | Premium |
| Complexity | Intermediate | Advanced |
| Primary category | Product & Marketing Analytics | SEO & Content |
| Integrations | 75+ | 50+ |
| Founded | 2012 | 2008 |
Feature comparison
Amplitude offers 9 of 9 tracked product & marketing analytics features; Semrush offers 3.
| Feature | Amplitude | Semrush |
|---|---|---|
| Event tracking | ||
| Funnel analysis | ||
| Retention & cohorts | ||
| Custom dashboards | ||
| User segmentation | ||
| Session replay | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Amplitude
Pros
- Powerful behavioral analytics (funnels, retention, cohorts)
- Built-in experimentation and session replay
- Generous free tier up to 10k MTUs
- Strong data integrations and governance
Cons
- MTU-based pricing climbs; Growth is custom
- Learning curve for advanced analysis
- Setup and instrumentation take effort
Semrush
Pros
- Enormous toolkit covering SEO, PPC, content & social
- Massive keyword and competitor database
- Excellent for competitive gap analysis
Cons
- Pricing is high for individuals
- Limited results/users per seat on base plan
- Can feel sprawling for a focused SEO task
The verdict
The right pick depends on your priorities. Choose Amplitude if you value product and growth teams that want deep behavioral analytics. Choose Semrush if you need marketing teams that want one platform for seo, ppc, and content.
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