Ahrefs vs Moz Pro
A side-by-side comparison of features and pricing to help you choose.
Ahrefs
The backlink & keyword research powerhouse
$129/mo
From ~$129/mo; no free trial, but free webmaster tools
Moz Pro
Approachable SEO software with link data
$49/mo
Starter $49/mo; Standard $99/mo ($79 annual)
At a glance
| Spec | Ahrefs | Moz |
|---|---|---|
| Starting price | $129/mo | $49/mo |
| Budget tier | Premium | Mid-range |
| Complexity | Intermediate | Beginner-friendly |
| Primary category | SEO & Content | SEO & Content |
| Integrations | 20+ | 15+ |
| Founded | 2010 | 2004 |
Feature comparison
Ahrefs offers 8 of 9 tracked seo & content features; Moz offers 7.
| Feature | Ahrefs | Moz |
|---|---|---|
| Keyword research | ||
| Rank tracking | ||
| Backlink analysis | ||
| Site audit | ||
| Competitor analysis | ||
| Content optimization | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Ahrefs
Pros
- Widely regarded best-in-class backlink data
- Clean, fast, focused interface
- Free Webmaster Tools for your own site
Cons
- No free trial (paid trial only in some regions)
- Row/credit limits can frustrate heavy users
- No PPC or social tooling like Semrush
Moz Pro
Pros
- Beginner-friendly interface and learning resources
- Domain Authority metric and solid rank tracking
- Free SEO tools like MozBar and the link explorer
- Reliable site audits and keyword research
Cons
- Smaller link index than Ahrefs or Semrush
- Fewer features than Semrush's all-in-one suite
- Data freshness can lag competitors
The verdict
The right pick depends on your priorities. Choose Ahrefs if you value seo specialists who prioritize backlink and keyword data quality. Choose Moz if you need smbs and seo beginners who want an approachable all-in-one toolset.
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